A powerhouse performer, a captivating songwriter and an ascending artist with a dynamic musical vision: Beatriz Gonzalez delivers big sounds from a small town.
The Rio Grande Valley, located at the southernmost tip of Texas along the border of Mexico, is blessed with a rich musical heritage of Grupero, Norteño, Tejano and Folklorico traditions. Growing up, Beatriz absorbed these regional styles and drew inspiration from a wide spectrum of additional genres, from opera to pop; rap to reggaetón. These influences would be distilled into her singular musical identity.
Since age three, Beatriz has sung with Mariachi groups. As a senior in high school, she was invited to join the distinguished University of Texas Pan American Mariachi. As a vocalist and a musician performing on guitar and vihuela, she played shows with artists including Gabriela Beltran, Mariachi Vargas and Mariachi Sol de Mexico.
Envisioning that becoming a music educator would be her destiny, Beatriz enrolled in college. She also made her first trip to Los Angeles to perform on a music competition television show. “They flew me out for free,” she remembers. “And I always said that I would return.”
But as an emerging artist, she didn’t wait for anyone to do it for her. In Texas, Beatriz put together a complete presentation: enlisting a producer, musicians, a recording studio and a video crew. “It was a process,” she says. Releasing her music independently, she reached out via Twitter to Los Angeles-based Silent Giant Entertainment who contacted her immediately and finalized a deal.
Now with hundreds of thousands of YouTube views, and plans for new upcoming releases, Beatriz Gonzalez is poised to make a significant impact. She says that she envisions her songs as inspiration to others – especially young women in search of empowerment.
“I want my music to have depth, force and power,” says Beatriz. “I have one goal in life and this is it: I hope that my music serves as motivation for everyone to give 100 percent, to believe in their own personal importance, and to have the confidence to get noticed.”
“I have one goal in life and this is it: I hope that my music serves as motivation for everyone to give 100 percent, to believe in their own personal importance, and to have the confidence to get noticed.”